Monday, February 23, 2026

Are we accepting a cycle of summer busyness and winter fragility in Welsh tourism?

As the United Kingdom continues to navigate its way through economic uncertainty, the spotlight has been cast on Wales and its struggle to keep up with the other UK nations and regions in terms of high-value markets. While England, Scotland, and Northern Ireland seem to be thriving, Wales has been left behind in many respects.

For years, the Welsh economy has relied heavily on traditional industries such as agriculture, manufacturing, and tourism. While these sectors have played a significant role in Wales’ economic growth, they have not been able to keep up with the rapid changes and advancements in other parts of the UK.

Currently, the UK’s high-value markets, particularly in technology and innovation, are dominated by England and Scotland, with Northern Ireland also making strides in recent years. This leaves Wales struggling to catch up and secure its place in these lucrative markets.

One of the main reasons for this is the lack of investment in research and development (R&D) in Wales. According to the Welsh Government, R&D expenditure in Wales is significantly lower compared to the rest of the UK and Europe. This lack of investment has resulted in Wales falling behind in terms of innovation and new technologies, making it difficult for Welsh businesses to compete in the high-value markets.

Another key factor is the skills gap in Wales. While the country has a highly educated workforce, there is a shortage of skills in areas such as technology and STEM (science, technology, engineering, and math) subjects. This makes it challenging for businesses in Wales to find and retain the talent they need to thrive in the high-value markets.

Moreover, Wales has been hit hard by the global pandemic, which has further exposed its vulnerabilities in terms of economic diversity and resilience. The lockdowns and restrictions have had a significant impact on the Welsh economy, with many businesses struggling to survive. This has only highlighted the urgent need for Wales to find new and innovative ways to drive economic growth.

So, what can be done to address these challenges and put Wales on the map as a key player in the UK’s high-value markets?

Firstly, collaboration between the Welsh Government, businesses, and educational institutions is crucial. The government must provide more support and incentives for businesses to invest in R&D and develop new technologies. At the same time, universities and colleges must work closely with the industry to develop and offer courses that meet the needs of these evolving markets.

Secondly, there must be a concerted effort to bridge the skills gap in Wales. This can be achieved through targeted training programs and initiatives that focus on developing skills in areas such as technology, digital literacy, and entrepreneurship. By investing in its people, Wales can create a skilled workforce that is capable of driving innovation and growth in the high-value markets.

Finally, there needs to be a shift in mindset and attitude towards economic growth in Wales. While traditional industries are vital to the country’s economy, there must also be a focus on diversification and embracing new technologies. This means encouraging entrepreneurship and supporting small businesses and start-ups to flourish.

It is time for Wales to reclaim its place as a valuable player in the UK’s high-value markets. With the right support, investment, and collaboration, there is no reason why Wales cannot become a leader in innovation and technology, driving economic growth and prosperity for the country.

In conclusion, while it is clear that other UK nations and regions have taken the lead in high-value markets, it is not too late for Wales to catch up. With a strong determination and a proactive approach, Wales can overcome its challenges and become a key player in the UK’s economic landscape. The potential for growth and success is there, and it is up to us to seize the opportunity and make it happen. Let us not see this as a struggle, but as a journey towards a brighter and more prosperous future for Wales.

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